typeworship:

Eureka Tower Car Park Signage, Melbourne, Australia

At first glance this wouldn’t seem to be the most glamorous design brief, “Design signage for a concrete car park”, and at first glance these ‘signs’ might not look that unusual but emerystudio and Axel Peemöller collaborated to make this fantastic wayfinding system.

This award winning piece of work was inspired by the work of Swiss artist Felice Varini who specialises in one-point-perspective installation paintings. The colourful, bold type ensures that the signs stand-out just at the moment a driver approaches from the right angle, meaning they are also context sensitive.

(via canceller)